Client:
Humanitech, Redcross & Telstra Foundation
Co-Execution:
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Co-developed narrative strategy
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Collaborative stakeholder and community communication strategies
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Joint brand development and content strategy
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Co-production of videos, blogs, and podcasts
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Co-designed promotional products and internal communications
Collaborative Innovation: Empowering the Vulnerable through Technology
Humanitech, in partnership with Redcross & Telstra Foundation, sought to co-create a new narrative, produce impactful content, and share their mission. PUR was chosen for our expertise in co-creating stories that resonate.
Our "Picking Up Rocks" co-creation process enabled us to collaboratively document the transformative stories within the organization, emphasizing tech-for-good initiatives. A comprehensive co-communication strategy was developed, amplifying Humanitech's influence.
Project Results
Our co-creative approach has bolstered Humanitech's impact. Together, we:
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Co-crafted a value-based communication strategy.
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Integrated data analysis to highlight real-world impacts.
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Launched a co-content production strategy, enhancing brand visibility.
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Formulated a clear brand narrative, aligning Humanitech's purpose with community needs.
