Client:
Collingwood Childrens Farm, and Public Records Office Victoria
Executed:
Narrative strategy
Stakeholder engagement
Community consultation
Data strategy and analysis
Story community creation
Internal communication
The Collingwood Childrens Farm (CCF) needed to clearly convey its value to the wider world to ensure its legacy could continue. PUR was engaged to develop a comprehensive narrative that captured the perspectives and experiences of the many voices that have helped shape the farm into what it is today. By utilizing the Picking Up Rocks methodology, PUR worked with CCF to develop a comprehensive narrative that captured the perspectives and experiences of the community members who have helped shape the farm into what it is today.
Protecting a treasured place and community
PUR's approach helped create internal alignment within the organization and provided valuable insights into the farm's role and impact as seen through the eyes of community members. This enabled CCF to take its rightful place in the lives of all Victorians, and also enabled the farm to provide quantifiable data on its positive social impact within the community.
Project Results
The project deliverables included:
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Mapping of community stakeholders and creation of a visual artifact to bring their perspectives together.
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Construction of organization's overarching narrative that allowed for the community's stories to exist within the farm's structure.
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Development of a data collection strategy to gather stories from the community.
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Processing and analysis of over 50 interviews to identify underlying themes shared among community members.
